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Communication with a Difference


21st September 2007

Standing out amongst the crowd has become more and more important, and companies are often looking for unique easy-to-mail personalized gifts to share during the festive seasons.

Here are some ideas of easy-to-mail gifts. You can use them not only for the festive seasons, but also to accompany events invitations for product launches, corporate branding communications, both internal events for staff and external events for clients, etc.

Cards
Even a simple greeting or invitation card today comes in a variety of shapes, design and textures. Apart from playing with designs, the texture of the paper and its transparency, for example, can give an impressive and original presentation to your communication. It has become very trendy to use colored translucent paper as envelope so that the design of the card can be seen through it.

Personalised Soap
They are practical, pleasant as a gift that will arrive in an envelope with a delightful aroma. You can choose them in blocks with different fragrances or cut them in special shapes according to the logo, for example. Personalized them with your company or event logos, complete with corporate or event colors. Just make sure that the quality of the soap is good as it will come in direct contact with your client!

Candles
With the same advantage as soap, they are easily mailed, come in diverse shapes, sizes and fragrances. And they can be less risk averse compared to soap without the risk of a direct contact.

Accessories
If you want to appeal to a young trendy crowd, go “fashion” by weaving in a leather bracelet into a rectangular cardstock announcement. It not only gives a fresh approach to the invitation, but a nice, trendy gift to your target audience. You can label the bracelet discreetly with your company or event logo.

Mailed communications usually come in a complete package made up by the gift, the packaging; be it a box, a special paper bag to hold the gift itself and a outer packaging for postal or courier handling. The packaging for the gift should both be complementary in presenting the concept of the gift, while at the same time, protect the gift inside.
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