January 26, 2007 - Mumbai, Egypt.

In the past few years, the hospitality industry has begun to see a change in travel trends, as an increasing number of travelers worldwide, book their hospitality needs directly online. This change is taking place across all segments of the hospitality industry from travel to hotel booking.

To capture and cater to this new age market, hotels across the global are not only launching their hotels online, but also providing visitors with real time payment facilities to close sales instantly.

Hotel Nubian Village, Egypt has chosen ResAvenue to take its room inventory direct-to-customer. ResAvenue is a hospitality e-venture launched by Avenues, the largest integrated eCommerce company in South-Asia in 2004. This versatile solution has a plug-n-play interface that integrates directly into the hotel’s website to provide them with a range of features and functionalities.

Through Hotel Nubian Village’s strategic alliance with ResAvenue, customers have the added benefit of direct access for reservation with the Hotel. The Hotel in turn, will benefit from the best possible marketing strategy to increase their on-line visibility and to boost the on-line traffic to their web site.

The opportunity to take the online reservation techniques, which the Hotel Nubian Village initiated by collaborating with ResAvenue, and provide these services to their customers, is a very important step for the hotel. Through this joint venture, they will maximize the hotel’s efficiency, and increase their online visibility, which ultimately helps increase revenue."

Mr. Vishal Ajwani , Manager-Marketing of ResAvenue said, “Egypt’s tourism market is flourishing as its intake of international travelers rises. However, changing market trends indicate that a large percentage of these travelers are using the internet to source their traveling needs. Hotels like Nubian Village are signing on for the ResAvenue solution, because of a number of reasons. Some of the most important being – launching their room inventory online without enduring expensive infrastructural changes and cost; to get a jump-start over their competitors; and to capture a large share of this new market."

About Hotel Nubian      
Located at the Nabaq Bay on the crystal waters of the Red Sea in Sharm El Sheikh, Hotel Nubian Village offers an extensive variety of activities. At just 5 kilometers distance from the Sharm El Sheikh Airport, Hotel Nubian Village is a cut above the rest, and renowned for its entertainment amongst the fine hospitality the hotel has to offer.
For more information, log onto: www.thenubianvillage.com

About ResAvenue       
Launched in 2004 by South-Asia’s largest integrated ecommerce company, the ResAvenue solution aims to provide the hotel industry with an advanced real time reservation engine with built-in multi-currency processing solution in a single cost-effective package. The solution is scalable and works equally well for both small bed-and-breakfast property and a large chain of properties. With ResAvenue, Hoteliers can stay ahead of competitors and capture new market share with an effective Online Distribution Strategy. For more information, log onto: www.resavenue.com