27th November 2007

'Knowledge is Power' so cliched and so true.

EventAvenue has a quick and easy method of collecting information that will help you understand your prospective attendees and/or exhibitors and their expectations. You will be able to use this information to mould your event and your registration types to target prospective attendee and/or exhibitors more effectively, thereby increasing the number of attendees/exhibitiors at the event.

EventAvenue's 'Survey' feature will help you collect information but unlike the normal survey method which takes weeks to design, send, collect and compile, you will be able to do all of these tasks within hours or days.

The Survey feature comes with a Standard Ready-to-Use format that is customizable to suit your requirements. EventAvenue also provides you with built-in customization tools that will enable you to add questions, modify the look and feel and the existing terminology in the questionnaire. For example: If you are organizing a medical conference, you can use ‘Dr.’ instead of the ‘Name’. If the corporate colors are Blue and White, you can change the questionnaire background to match these colors; you even have the option of adding a logo or image. If the questions or sections on the standard questionnaire do not collect all the information required you can add section(s) to the questionnaire.

The EventAvenue solution is flexible and automotive in nature which allows you to create a Survey within hours. You can also quicken this process by using the Auto Email facility available to send Survey(s) to your potential attendees and/or exhibitors. An benefical aspect of the Auto-Email facility is that it can be set to auto fire the survey forms to all desired participants (potential attendees) by uploading a list of email address. This will provide you with 3 benefits - reduction in the amount of time required, number of manpower needed and administrative cost.

Another benefit of the EventAvenue solution is that once you have recieved replies from your participants, you will be able to EventAvenue's handy automatic report generation feature to compile your survey result. You can then use this result to analyze and understand the reason behind what made one registration type more successful (received more responses) than another. This will help you target your attendees and/ exhibitors to more effectively.

What else can you do with EventAvenue’s Survey feature?

• Increase the efficiencies of your work processes with EventAvenue’s in-built CRM tools that will give you the twin benefits of flexibility and automation.
• Maximize returns by providing your sales agents with critical statistics and customer behavior to enable them to run effective CRM programmes.
• Launch proactive CRM programs based on current market knowledge.
• Create special last minute sales packages and configure them instantly through your EventAvenue marketplace.
• Conduct surveys via email and get an accurate picture of your target audience.