CCAvenue.com, India's first neutral online payment gateway has tied up with ICICI Infinity Net Banking services. With this tie-up, account holders of ICICI Infinity will now be able to use their online accounts to shop at any of CCAvenue's merchants sites.

ICICI Infinity Net Banking tie-up is the latest in CCAvenue.com's network of associates. The company's objective is to open up the arena of online shopping to as many Indian consumers as possible; by giving them a wide choice of payment options.

Mr. Vishwas Patel, CEO of Avenues, the holding company of CCAvenue.com said, "ICICI Bank is today one of the most dynamic banks and easily the biggest in terms of Net banking users on the Indian scene. By tying up with ICICI Infinity, we are proud to be offering our appointed merchants goods and services to the million odd ICICI Infinity Net banking customers. These are customers who are serious about using their shopping time and monies optimally and now have a choice of paying across the widest possible range of quality goods and services of our appointed merchants. It is a win-win situation for ICICI Bank, its customers, CCAvenue and its appointed merchants. In short…everybody gains from this tie-up."

About ICICI Bank
ICICI Bank has over 47 Lakhs customer accounts and has a network of 357 branches, 44 extensions counters, over 1000ATM's and an asset base of over Rs. 1,00,000 crores, as of 31st January, 2002. It has over a million internet banking account which includes over 2,00,000 N.R.I Internet banking account. ICICI bank has after its merger with ICICI Limited has become the second biggest financial entity in the country, second only to the State Bank of India

About Avenues
Avenues is a profitable, debt-free company and currently services thousands of eMerchants worldwide through its solutions www.CCAvenue.com, www.ResAvenue.com, www.EventAvenue.com, www.MembersAvenue.com, www.TrustAvenue.com, www.BpoAvenue.com. It is the largest integrated eCommerce solutions provider in South Asia. Avenues has shown revenue growth and profit growth consistently, year on year. Avenues is incorporated in India, and has offices in Singapore, Hong Kong, and USA. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 120 personnel, spanning across all disciplines. For more information, log onto: www.Avenues.info