The 12 th Annual SATTE, the biggest B2B Travel & Tourism Expo in South Asia's was held at Rajendra Bhavan in New Delhi on the 21 st and 22 nd of April 2005. It has become a place where buyers and sellers meet and exchanges opinions and ideas.

Every year, SATTE plays host to both, the national as well as the international travel and tourism community. This year proved to be one of the biggest and the best. It saw over 2,000 people comprising over 300 international buyers from 44 countries, pre-registered Indian buyers and over 200 day buyers participate at SATTE. This includes countries like Sri Lanka , Egypt , Nepal , Bangladesh , Kuwait , Malaysia and Poland . ResAvenue was also one of the prominent highlights at this affair.

Visitors to the ResAvenue stall got a first-hand feel of how ResAvenue is today one of the most powerful force multiplier for online hotel inventory sales. Its exceptional direct-to-customer marketing tools give the hotel's reservation staffs the power to maximize occupancy levels and the ARR figures. The simple plug-and-play software solution works from the hotel website via a simple link on its customizable reservation page. This allows guests to view room availability in real time, book and pay for it by credit card instantly. The full service multi-currency, multi-lingual internet reservation engine also safeguards hoteliers from ' no-show' liabilities by getting a financial commitment in advance from the customer.

The response from the hoteliers to ResAvenue as a whole was very positive. What were of special interest to the hoteliers were the enhancements that were under way. These were features such as GDS connectivity, IDS connectivity … to name a few. Many hoteliers acknowledged the need for a product like ResAvenue and were keen to sign up for an account. All in all it was a very 'SATTE'sfying event for ResAvenue.