Technology has crept into every aspect of life and Vijaya Bank has been consistently keeping pace with prevailing trends by upgrading its operations. To make it easier for their customers to transact online, Vijaya Bank has tied up with Avenues' India Pvt. Ltd, the leading eCommerce Company in South-Asia. This association will provide the bank with advanced technology, thus furthering two of the bank's goals, one to be a technologically advanced entity and two, to provide its customers with innovative products and services.

Through this association with Avenues, Vijaya Bank's customers can now use their Bank Accounts to purchase and pay for the goods and services at the websites of over 5500 of Avenues' web merchants who retail millions of different types of products and services. They can also book and pay for hotel accommodation, event tickets and exhibition admissions.

Avenues also benefits from its association with Vijaya Bank. It continues to achieve its primary goal of bringing its merchants, hoteliers and event organizers the best in terms of payment options by adding yet another bank to its wide range of payment options. It also consolidates and maintains its position as India's premier and largest payment gateway.

The CEO of Avenues, Mr. Vishwas Patel, says, "Since the beginning, Avenues has been committed to providing our merchants with the widest range of payment options. In the past 8 years, we have achieved great success, and we are proud to have built India's largest direct debit engine. We plan to consolidate this milestone by further enhancing our solution by proactively adding more banks and payment options to our list.

About Vijaya Bank
Be it innovate products customized for people engaged in agriculture or mutual funds or a wide array of advances and loans, Vijaya Bank has its formidable presence everywhere!

Vijaya Bank was founded on 23rd October 1931. In 1958, the bank attained the status of a scheduled bank and in 1980, as a nationalized bank. Vijaya Bank has a network of 1061 branches, 46 Extension Counters and 337 ATMs. The driving force behind Vijaya Bank's every initiative has been its 11896 strong dedicated workforce. Vijaya Bank steadily grew into a large All India bank, with nine smaller banks merging with it during the 1963-68. Each branch provides effective and efficient services and significantly contributes to the growth of the individual, and the nation.

About Avenues
Incorporated in the year 2001, Avenues is South Asia's largest payment gateway solution company powering thousands of eMerchants with eCommerce solutions and real time, multi-currency, multiple payment options online payment processing services. Avenues is headquartered in Mumbai, India and has subsidiary companies and offices in USA, Singapore and China. Avenues' has developed several innovative, cutting-edge ASP hosted solutions that are used by thousands of eMerchants globally. Avenues' has three Business Units namely - Avenues Commercial Services, Avenues Travel Industry Services and Avenues Community Related Services.

All Avenues' solutions are empowered with a complete PG solution that has the unique ability to offer the full spectrum of Internet payment options, including:

	All types of Credit Card processing through Multiple Banks and Card Associations
	Debit Card processing.
	Direct Debit to bank accounts of 22 Indian Banks, 20 Chinese Banks and 3 Singapore Banks
	Mobile Payment Solutions via PayMate®
	Cash Card Processing of ITZ Cash®

For more information, visit:
www.CCAvenue.com (for general eCommerce Processing),
www.ResAvenue.com (for Online Hotel Reservations through the Hotel website),
www.EventAvenue.com (for Online Event Management solution),
www.HotelsAvenue.com (for Online Travel Inventory Solution).