August 05, 2013 - Mumbai, India.

The Standard Chartered Mumbai Marathon (SCMM) is an annual international marathon held in Mumbai, India, on the third Sunday of January every year. It has grown from humble origins to become the largest marathon in Asia and ranks among the top 10 marathons globally. In fact, the SCMM is beyond doubt the premier sporting event in the country with thousands of participants registering for the various race events.

The iconic stature of this event is validated by the participation of a never ending list of celebrity runners including Anil Ambani, John Abraham, Gul Panag and Juhi Chawla. Moreover, the ‘Dream Run’ attracts huge crowds from the corporate world and there’s a lot of fun and frolic at this event. There has been strong representation at the SCMM from countries such as Kenya, Belgium, Ethiopia, South Africa, Russia and, the host country, India. The best long distance runners from these countries run besides lesser mortals in pursuit of fame and glory. Each athlete is driven by the spirit of sportsmanship and the burning desire to win. Fauja Singh, the world’s oldest marathoner at 102 years of age, went past the Finish Line in the senior’s 4.3K run at the SCMM last year.

Technology has played a crucial role in the phenomenal growth of this event. Procam International, the organisers of this magnificent event, chose our EVENTAVENUE solution to manage the online registrations for the various races. With state-of-the-art-technology and a range of innovative features, EventAvenue has helped in increasing the number of participants at the SCMM significantly. It enables participants to register for their events instantly and conveniently from anywhere in the world, at any time of day. EventAvenue also offers the widest range of payment options possible so as to ensure that Everyone can participate.

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