June 19, 2017 - Mumbai, India.

"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives."
- William A. Foster, A famous US marine and war hero.

Since change is a constant in the complex world of business, product improvement must be a continuous process for every organization. Business entities in the software sector make frequent upgrades to their existing solutions so as to ensure optimum quality at any given point of time and meet customer expectations. However, whenever they take a decision to go for an upgrade, these organizations need to carefully weigh the likely benefits to customers against potential risks and associated cost burden.

In our constant endeavor to optimize the quality of our product, we have upgraded our 'EventAvenue' solution to enhance efficiency, security and convenience for our event managers. The latest changes involve automatic redirection from our website during the transaction to specified merchant URLs for successful and declined transactions.

Moreover, the real-time form and transaction data can now be posted on the merchant's URL for displaying, accounting and other business purposes. The product upgrade offers a high level of security during data transfer as it calculates a checksum value for each transaction and provides it to the merchant in real-time to safeguard against data tampering.

Event management firms are expected to benefit immensely from EventAvenue's latest product upgrade. It will help in streamlining existing processes and eliminating communication gaps in the system. The checksum method can identify frauds or errors in data transmission across networks. It will instill a sense of confidence among our merchants on the transaction process.

Avail our latest product upgrade to streamline your processes and enhance the security of your online transactions!!