When disaster strikes any part of the world, the first thing that people notice is the impact on people who are victims. Often their hearts reach out to these victims when they see the heart-rending images on their TV screen and magazines. There are quite a few of them who want to go beyond paying the usual lip service and actually do something concrete. Like making a donation … be it in terms of money, material or support … whatever is needed … and asked. And here lies the challenge.

The need to do something lasts only for a limited time. This is the `window of opportunity' for organizations who are involved in relief work and providing support to the victims. After a certain time period, this window of opportunity gets smaller and smaller as the feeling to help gets weaker and weaker … till it vanishes under a mountain of apathy. Not because they don't want to help but because they feel they are not empowered or equipped to do something on their own. And the cry for help from the Relief Organization did not reach them in time and hence the Organization lost out on the `opportunity'.

The internet provides a wonderful chance for Relief Organizations to maximize the reach for communicating the cause and being able to convince the potential donor to loosen the purse strings and make a monetary contribution. That's because the power of the Internet to reach a contextual message to an interested audience is second to none and the instant responsiveness of the medium allows for Organizations to elicit an instant response from the potential Donor. Being at the right place and at the right time makes all the difference. But to do that you need the right tools and getting these in place can be a challenge for someone who isn't an expert in computers and technology.

With EventAvenue, it is all easy...

If you are an organization that collects donations to aid disaster-ridden countries or one that supports the needy and the sick, you can now collect donations from people across the world easily using EventAvenue's Donation Collection System. The system integrates into your website and works for you from anywhere, at anytime. EventAvenue's Donation Collection System has an online database where you can maintain a list of donors who support your cause/organization and an account of past donations.

The system offers you an attractive array of features to assist you in donation collection.

	Custom Donation Forms: When you launch your charitable organization online with EventAvenue's Donation Collection solution, collection of donations can be implemented easily through our ready-to-use customizable forms. EventAvenue's automated donation collection system frees you from day-to-day, time consuming activities like maintenance of donor database, report generation etc. This reduces your workload considerably. Adding a real time donation collection facility to your website assists in gathering donations from people living in any part of the globe.
	Multi Currency solution : If your organization is located in India, it doesn't imply that all your donors will be of Indian nationality. They could be Spanish, American or British etc. EventAvenue's multi-currency feature offers a host of currencies like the Euro, United States Dollars, and Great Britain Pound etc. This makes it easy for donors from different countries to donate to your cause. If you are an 80G certified NGO, EventAvenue will provide you with a quarterly/yearly Foreign Remittance Certificate (FIRC) for processing foreign currencies.
	Payment gateway: EventAvenue's Donation Collection system comes with an in-built payment gateway which offers a wide range of payment options. Our extensive payment network accepts a host of Indian and international credit cards, Indian debit cards. It also offers cash card payments and mobile payments. Multiple payout options through EventAvenue's payment gateway make the donation process easier and faster.
	Customer relationship : EventAvenue's donation collection system ensures that your donor's information is stored on a single database. This will help you to conduct CRM exercises that will help you to stay in touch with your donors. EventAvenue's efficient telephonic and email customer support is available to attend to marketing queries, financial queries, operational and integration queries, dispute resolution etc. This helps to simplify the donation process.
	Mass mailing : EventAvenue's standard email format is provided to create custom emails by adding organization logos, images etc. The auto-email functionality helps organizations to keep in touch with the past donors on a regular basis via newsletters and mailers. Multiple emails ids can be imported to the database to facilitate mass mailing to various donors regarding confirmation, incomplete donation attempts, new donations etc.

Sign up for EventAvenue's Donation Collection solution today and jumpstart your donations!