A car without wheels and a website without traffic have much in common; they are both pointless as they get you nowhere. Driving traffic to your event website  explores 2 methods popular methods that can gain the attention of potential attendees and drive them to your event website.

Option 1: Event Website and Search Engine Optimization: In today’s world, having a website for your event is essential. For most of us, the first step to locate information is ‘Google’. By developing an event website and optimizing it using search engine optimization, we make it easier for interested individuals to locate information about the event on the web. To achieve the best results, consider your potential audience while putting together your website and understand what type of keywords he or she will use to locate your event.

For example, if you are hosting a British Education fair in Mumbai, India, make sure that your website content has the words - Mumbai, India, Education UK, New Delhi, Indian students, British Council, Education Fair, education fair, in Britain, Delhi, Education, British education, British universities, representatives, law, the British Council, travel, exhibition, Exhibition, Chennai in text format. This will enable search engine indexing bots to index your website correctly and will ensure that your website appears on the first few pages of the search engine result pages. This is important, as majority of people searching for information do not look beyond the first few pages.  

By understanding the thought process a visitor goes through before arriving at your website, you will be able to write persuasive content more effectively. Also, by including important keywords and phrases into your website content, you enable potential customers to locate your website, more easily.

Option 2: Marketing via Social Networking Websites: Everyone has heard of websites like Facebook, Twitter and LinkedIn. These websites are visited daily by millions living in every part of the world to socialize, to keep up with the latest and more. By creating an event page on these websites, you can attract the attention of this sizeable user base. These social networking websites even have event applications that enable you to spread the word. You can send out e-Invites, create an event page, start a thread, and more. By building a presence for your event on these websites, you can ensure that your event receives maximum exposure.

To summarize, by employing these 2 popular mediums you can effective raise interest about your event from Indian and International visitors using search engines like Google and social networking websites like Facebook to look for interesting events to attend.