Managing an event is difficult enough without having to figure out the intricacies of matching the varied payment options with the varied target audience groups.

For example

1. If you are targeting a mature country (maturity is in context to the development of financial instruments) like the USA where a majority of Americans own at least one credit card, then credit cards play an important role in deepening the reach in that market.
   
   
2. On the other hand, take the case of India. Here, credit card penetration is not very predominant. However, other payment options like the net banking are far more popular. Consequently, offering just credit cards on your event website will not give you access to the masses. India is a credit adverse society where a minority possesses a credit card and a smaller number are willing to use them to purchase online. (Around 14 million credit cards issued across 1.1 billion Indians. Also since multiple cards are issued to single individuals, the real card holder audience is actually a much lower figure). However, a vast majority of Indians (in tens of millions) have bank accounts. And today, most banks have provided their customers with the facility to pay for purchases done online through their bank accounts. You will be able to capture a larger segment of an Indian target audience by offering net banking on your event website.

Sounds complicated, doesn’t it? If you have to spend time before each event deciding on appropriate payment options then will be left with very little to actually manage your event, conduct promotions, CRM activities etc. What you need is a solution that will offer you the widest range of payment options that help you reach the widest possible audience irrespective of the type of target audience group. What you need is EventAvenue.

EventAvenue is a range of online event specific event management solutions – Conference Management, Webinar Management and Ticket Management. It comes equipped with a payment gateway which accepts 6 major credit card brands, more than 20 net banking payment options, cash cards and mobile payments. It will enable you to reach out to and capture the widest possible audience.

You will be able to offer multiple payment options on your event website not just credit cards or net banking or cash cards or mobile payments or may be a combination of one or two payment options. By doing this, you will not restrict your online booking to a certain type of audience i.e. individuals possessing a credit card. You will be able to capture all the different types of audience visiting your event website.

What else? Well, you do not have to spend large sums of money and time, signing up with card institutions, banks, cash card and mobile payment companies’ individual. All you need to do is sign up with EventAvenue.