As an event organizer, you know that for an event to be successful, it needs to be marketed properly. And, you use multiple mediums to make your target audience aware that your event is taking place, mediums such as newspapers, magazines, radio, TV etc depending on your target audience. Conducting these marketing activities take away a large portion of your budget, which you can better utilize in other areas. You can now reduce the impact these marketing actvities have on your budget by adopting a not so new mode of communication ‘Email'.

‘Email' is one of the most overlooked yet effective modes of communication. It has been around for decades, but not many realize how useful it can be. Today, a large majority of your target audience has an email account and email marketing can help you deliver a customized message about your event right to your delegate's email inbox cost-effectively.

Email Marketing is a form of direct marketing using electronic mail as a means of communicating messages to an audience. It is one of the most powerful marketing tools available today as it allows you to communicate a variety of information regularly within a tight marketing budget. Email Marketing is extremely cost-effective and when used properly, it can boost your event numbers and sales to a whole new level. The best part about email marketing is that it is easy, affordable, direct, actionable and highly effective. It can help you spend less time, money and resources as oppose to traditional marketing methods.

Advantages of Email marketing are:

Cost-effective:
Email Marketing is extremely cost effective as sending an email costs the same regardless of distance and the number of people. You also save on the cost of postage, printing and packaging.

Convenient:
Sending an email makes communicating with your audience, a simple click of a button. You can sit in the smallest corner of the world and communicate to globally situated audiences.

Speed:
You do not have to worry about how many days in advance you need to mail your letter for it to reach your audience in time. Thanks to the power of the internet, you tap the market within minutes via an email message.

Sales Conversions:
Your event may be the next best thing to slice cheese but unless the audience is aware about it, increasing your sales is going to be a grueling task. By adopting the email marketing method, you can communicate with delegates easily. You can also include a Register Now button to encourage delegates to register immediately.

Tip: A good way to encourage immediate registration is by offering value additions or discounts for the first 25 to 50 registrants.

Maintain Contact:
After your event is over, you need to start communicating with your delegates on a regular basis using the email addresses collected at the time of registration. This activity will help you build a relationship with your delegate and will keep your delegate informed about the events you are organizing. Always include a Register Now link in your communication so interested delegates can register for your event easily.

Feedback:
Understanding your delegate's feelings towards your event is important to judging your event's success or failure. Delegate feedback is an invaluable tool and it allows you to determine - how the delegate rated your event and what you can do to improve future events. Using the email method, you can gather constructive & honest feedback from your delegate without impediments of face-to-face interaction such as shyness that prevent delegates from about voicing their true feelings.

In conclusion, Email Marketing is one of the most effective communication tools that you can use to market your event cost-effectively and communicate with delegates, year round. Moreover, this form of communication is easy on your budget, as it requires minimal operating cost.