Retaining a delegate is simpler and less costly than converting a new one. A repeat delegate already trusts in your brand or company and as such is willing to spend more money and refer your event to other potential delegates. In order to capitalize, on these sentiments it is extremely important to engage delegates not only before the event but also long after the event is over.

By engaging delegates post event, you can receive feedback that will give insights into delegate behavior, word of mouth or online publicity in form of reviews and testimonials from pleased delegates and most importantly, a ready database to leverage future events i.e. repeat business. These are just some of the benefits an event organizer gains by engaging delegates year round. However, despite these many benefits, many event organizers still choose not to engage delegates because of the time and manpower required and the expense involved.

If the amount of time and high cost are the only reasons, you don't engage delegates year round, then here's some great news. As an EventAvenue affiliated event organizer, engaging delegates year round is neither time consuming or extremely expensive. EventAvenue has a built in Auto-Email feature that enables you to create and send newsletters and mailers quickly and easily. This means that you no longer have to worry about when or if a newsletter will reach a delegate by snail mail or worry about the expensive of mass couriering newsletters.

With EventAvenue's Auto-Email feature, you get a ready-to-use customize format that will enable you to create and design mailers easily. All you need to do is insert your content into the ready format provided. You can even add a 'Book Now' link to the mailer to make it easier for the delegate to register for a new event. You can also pre-set the email to be automatically sent at any given date.

EventAvenue's Auto-Email feature also eliminates the cost of paper, printing and couriering the newsletter or mailer and reduce the amount of time required to accomplish the process.

To summarize, feedbacks, reviews, testimonials, repeat business etc. are just some of the benefits that you can earn by engaging delegates post event. You can gain these benefits easily by using EventAvenue's Auto-Email feature to engage and communicate with past delegates without depending on untimely snail mail or expensive courier service providers.