In India, tickets for a cricket match might incite fistfights but what if you are organizing a conference, an exhibition, a football tournament, a marathon, a fundraiser, a trade show or a concert, do you receive the same type of over enthusiastic response or do you spend the days before the event worrying about empty seats?

Attracting the attention of potential attendees is difficult especially in today's day and age, as there are numerous marketing mediums such as TV, radio, print and outdoor; and unfortunately, every event does not comes with a large enough marketing budget to run TV campaigns or have billboards on every flyover. This lack of marketing budget is not the end of the world. There are marketing mediums that will help you announce your event's existence for less i.e. less money not less effectively. The internet is one such marketing and promotional medium.

The internet can help you garner attention from global audience for your event. Moreover, many of the marketing and promotional tools are not only cost effective i.e. low in cost but also free. For example, social networking websites like Twitter and Facebook let you start event threads and create event pages respectively. Both of these are effective and free ways of attracting attention from a wider audience and boosting your attendance numbers. (Even if you have a large enough budget, you should consider using popular yet often free online marketing mediums.)

Another good way of attracting attention is by listing your event on ‘Event Listing' websites. An 'Event Listing' website or portal is like a reference index for all trade shows, exhibitions, expo, events, seminars and conferences happening in India and Internationally. People interested in attending an event can visit these website and search for events happening in their city, by day, week, month or even year.

For example, if you visit bookmyshow.com, you can search and book movie tickets anywhere in India. Similarly, if you visit www.eventavenue.com, you will see a complete list of events happening across India. Interested individuals will also have the option of learning more about your event by visiting your event website and registering or booking a ticket instantly, if you have an online ticketing option.

By listing your event on an Event Listing website, you gain two benefits - the first, you can attract the attention of a larger audience. The second, you can direct the attention of people randomly searching for an interesting event to attend towards your event.