Close your eyes and remember the excitement and energy at a concert or a cricket match - the excited yells when a six is hit or the crowds singing along with their favorite artist. If you could capture this essence and market it before the event, your communication about your event would have a far greater impact than a static advt. Now, thanks to online media channels such as YouTube, facebook, twitter and more, giving your audience a taste of what is in store is achievable for a reasonable price. All you need to do is create a video about your event and post it on your event website, video sharing websites and on social media sites that your potential audience visits.

Online Videos are an effective way of reaching out and promoting your event to potential attendees as it combines the advantages of TV advertising 'audio-visual advertising' with interactivity of the internet, thus, making your online event 'video' advt. more attractive and effective. EA Sports very effectively announced the release date of its FIFA 2010 game with its online video on YouTube. View Video Similarly, you too can gain awareness about your event by posting a video online. Here are the top 4 advantages you will reap by posting an online video advt. for your event:

	Large audiences: If a picture is worth a 1000 words, then video speaks millions. The percentage of audience who prefers to read as compared to watch is minute. By video marketing, you can capture the attention of people who like to watch rather than read.
	Top Search Engine Rankings: The higher you rank on the search engine result pages, the greater is your potential success (revenue). Earlier, a common problem people using video marketing was that videos couldn't be optimized to gain top ranking on search engines. This is no longer an issue as Google has introduced a Universal Search functionality, which means videos now appear in the search results pages.
	Measurable: When you post a video ad online. One of the biggest benefits is that it is measurable. Using analytics programs, you can easily gather data on how often you video was viewed, the click through rate, interaction rates, bookings resulting from that video etc. it gives you a clear idea of how your online video ads are influencing your potential attendee's behavior and enables you to modify your marketing plan to maximize bookings/registrations accordingly.
	Viral: One of the biggest benefits of the internet is the interactivity of social network. One person who likes your video start an awareness avalanche that can popularize your event through the globe. Once in motion a "viral" video can be unstoppable.

These are just some of the reasons why an online video is an extremely effective marketing tool. To ensure that your video is viewed by the widest possible audience, you can post it on the following video sharing websites - YouTube, Google video, Yahoo video, MySpace, Photobucket, Bolt, Dailymotion etc., plus on your social network accounts on facebook, twitter etc.