An Online Registration Solution (ORS) is a key part of your event website. It enhances the entire event management process from simplifying your work processes to reducing your workload. To cover these numerous benefits more effectively, this article has been divided into multiple segments.

The last article in ‘The many uses of an online registration solution’ series focused on the ‘conveniences’ of an ORS, from registration ease to data security. The final article in the ORS series will focus on ‘Payments & Processing’ i.e. why it is important to have a real time payment option with a variety of payment options.

Offer delegates registration ease and convenience
An event website without a real time payment facility is like a prettily packaged present without anything inside. If your event website does not have a real time facility, you are losing out on a great opportunity to close the sale with a registrant and ensuring that your profit numbers look healthy. By adding an online registration facility to your website, you encourage interested parties to register immediately. If your online registration facility comes equipped with a payment processing option, you can close the deal by collecting the registration fee instantly. This is a mutually beneficial feature as you are assured of attendee attendance and the attendee receives instant confirmation regarding his or her registration.

Lack of payment options raises the number of abandoned registrations
Not everyone owns a credit card. So, if you only offer credit cards as a payment option on your website, you will probably lose a lot of interested customers who will have abandoned registrations. By offering multiple payment options, you can widen your market reach to previously inaccessible audiences. In fact, accepting multiple types of payment options on your event website is a sure fire way to reduce mid-process registrations abandonments.

Completed automated transaction process, eliminates totaling inaccuracies and reduce workload
An ORS comes equipped with an auto-total feature. With this feature, you no longer have to calculate manually the total payable amount for each individual registrant. This is especially useful when the total amount payable varies depending on the registrants' choices. This is a great workload reducer as the total amount payable is calculated automatically and accurately and you or your accounts department is not tied up with manually calculations.

Instant payments, no fraud concerns & no more chasing delegates for payments
As an event organizer, you know that potential delegates or attendees call and block seats but fail to pay for them promptly. You either end up constantly calling them to remind them to pay or have empty seats and a loss in potential revenue. An Online Registration Solution prevents such situations from happening as the registrant confirms his registration by paying for registration or ticket instantly. It automatically processes the transaction as long as you have seats available and the delegate has the funds to pay. If you don’t have seats left, the registrant is generally transferred to a waitlist sign page. If the card is not valid or he lacks funds, the transaction is declined, leaving your seats open for other interested parties.

In the past few months, we have explored the different benefits of an online registration solution from registrant convenience to payment processing benefits. We hope these articles have given a clear idea on why having an online registration solution is so important to your event’s success.