Smart fishermen use fishing nets instead of fishing poles because fishing nets make it possible to catch a large quantity of fish in one go. They also regularly check and mend their nets for holes to ensure that they do not lose a caught catch. This simple story highlights the benefits of operating your business more efficiently and maximizing the effectiveness of your efforts.

How does this thought apply to the event industry?

Most of you (event organizers) have already adopted an online registration solution to collect registrations for your event. Thus, you have already taken the right steps to maximize your reach and offer registration convenience to potential attendees. However, just as good fishermen mend their fishing nets regularly to ensure that fish cannot escape through the holes in the net, you too need to make sure that you don’t lose your 'big fish’ through the gaps in your online registration process.

Corporate clients can be lucrative and can bring you registrations (and revenue) in bulk for your current and future events. However, they can also be demanding and may require special attention. Many of them face registration inconveniences that can possibly drive them away unless you address their concerns and complaints. So here are a couple of common concerns, corporate clients tend to face:

Too Much Time & Effort
Most corporate clients registering large delegations for events complain about the time and effort required to register their delegation. Registrants have short attention spans and so, a good registration form should not take more than 5 minutes to complete. So let’s do the math. At 5 minutes per registration, it would take 25 minutes to register 5 delegates and 75 minutes (one hour and fifteen minutes) to register 15 delegates. That’s way too much time. Imagine the frustration levels of the person doing the registration.
 
Monotony and Redundancy
Another big problem is the monotony and redundancy. When a delegation from an organization or a college registers for an event, only the personal information such as name, age, sex and designation differs, the remaining information remains the same. Filling the same organization information multiple times is redundant and most will curse the organizer for putting up such an irritating registration process. But definitely everyone will view it as an utter waste of time and effort.

As an event organizer, you need to resolve these irritants.

The simplest way to ease the registration problems of corporate clients would probably be to put in additional manpower to manually handle the registration at your end. However, this defeats the very purpose of having an Online Registration Solution.

EventAvenue’s Group Registration option is the answer to your needs.

EventAvenue’s Group Registration option will enable a single individual to register multiple attendees without having to go through the entire registration process 10 or 15 times. With the Group Registration feature, the person handling the event registration will have to go through the full registration process just once. He will have to enter all the common fields of organization related information just once. Then he has to simply list out information on the members of the delegation such as the name, age, designation and contact details of each member.

The benefit of activating the Group Registration feature on your online registration solution is that it will ease the registration process for corporate clients without adding to your workload. It will also help you avoid receiving complaints about too much time and effort being spent on filling out the registration forms.

To summarize, by offering attendees EventAvenue’s group registration feature, you can further enhance the appeal of your online registration solution and net in more corporate or group attendees easily for your event.

EventAvenue is a feature rich online event management solution that offers event organizer a range of features from customizable forms to auto report generating facilities. It also has an easy to activate Group Registration feature that will enable you to cater corporate clients easily.