Want your product to be on the map? What better way to showcase your product than an exhibition? An exhibition is a sparkling opportunity for businesses to flourish. It is a powerful marketing tool wherein the buyers can meet a large number of potential buyers in a short span of time and generate that many more business opportunities. Although we live in an environment where most business deals are being conducted through information technology, many merchants still participate in exhibitions as it is a great promotional activity.

Typically, attendees at exhibitions tend to have a more definite agenda in mind. They attend exhibitions with the intention of buying, booking or at the least seeking information in order to make a purchase in the near future. In fact, research shows that 54% of visitors to exhibitions specifically come to see new products and services; 48% come for information; 40% to keep up to date with technology; and 15% to make business contacts.

	Product Launch: An exhibition or a trade show is the perfect platform to launch a new product or service as all parties - members of the industry, interested buyers and media are in attendance. This enables you to attract the attention of multiple audiences towards your product or service easily.
	Buyer Database: An exhibition or a trade show is a great way to meet thousands of new buyers in a short period of time. It also enables you to collect data of said buyers in order to develop a quality database.
	Build Relationships: Exhibitions or trade shows are excellent places to network with potential buyers and client, thus, giving you the opportunity not only to develop connections but also personal relationship with said buyers and clients.
	Inform & Educate: Exhibitions and trade shows are an opportunity to inform and educate all attendees from industry buyers to general public about the benefits of your products and services. Moreover, you can conduct demonstrations or let buyers try the product or service to gain appreciate of the product or service and negate any objections.
	Ready Feedback: Once a buyer or client has tried and tested a product or service, you can get request for immediate feedback. This will serve two purposes – the first, you can gauge how well the product or service is received and two, gain inputs about what other features or products the prospective buyer or client is interested in.
	Instant Sales: Exhibitions and trade shows enable one-on-one interactions with your target market. This interaction can help you overcome buyer doubts, thus, enabling you to accelerate the decision making process (buying process). You can also kick-start your revenue by selling your products and services at your stall at the exhibition or trade show.

An exhibition is therefore a unique opportunity to investigate a variety of manufacturing options, both new and traditional, and find the best processes and materials for specific applications. It is also beneficial for attendees as they can view actual samples of products that have been produced and they can source products as per their choice from a wide collection. It is a platform for both buyers and sellers to establish a network for future dealings.

Go ahead participate in an exhibition and grab the attention of prospective buyers that will eventually result in a sale.